Dogside : The hot new Boy Band for canines
23/08/2009
Dogside already have a range of merchandise, like every hot new band:
• The Dogside Lead: A stylish 90 cm black lead with an electroluminescent blue thread running through it. This makes it perfect for a night walk during the winter months. A contoured, vulcanised rubber handle makes it easier to take control of your pet while dodging traffic and pedestrians on the city streets. Priced at £20.
• The Dogside Jacket: This waterproof jacket with easy velcro fastenings is the ultimate in performance outer wear and will not only ensure a dog is this season’s style leader but more importantly will stop him getting wet and muddy during walks in the park. Available in XS, S, M and L for £20. There are no more excuses for owners on rainy days.
• The Dogside Bowl: So you thought that a bowl was just a bowl - well not this one. Not only does this bowl look super cool with its branded black outer bowl but it is also designed with a stainless steel removable inner bowl for easy cleaning; rubberised feet so it stays put when your dog is munching; and cut-away handles making it easier to pick up. Priced at £7.50.
• The Dogside Scarf: A chic scarf to keep warm and be the coolest dog in the park. The scarf is durable woven acrylic with black and grey strips and a super-soft black fleece lining. The scarf already has a loop built in to make it easy to slip onto your dog. Available for £5 in two sizes– Small 46cm x 5cm (for necks up to 35cm) or Large 70cm x 9cm (for necks up to 55cm).
Credits:
Agency: BBH London
Creative Team: Dean Woodhouse & Hugo Bierschenk
Creative Director: John O’Keeffe
Agency Producer: Angela Zabala
Production Company: Thomas Thomas
Director: Albert
This entry was posted on February 15, 2008 at 2:04 pm and is filed under Adverts, Agencies, Consumer culture, Experiential, Innovation, Reputation, Trials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
